Abstract- Recent year, China's Internet obtained the considerabledevelopment, as Internet information collection tool search enginealso in this period had the unprecedented development. The searchengine grows from the initial individual hobby into the presentseveral 1 billion US dollars giant markets, in which must have thecertain inevitability. Searched for the time in, the searchengine development already more and more receives people's attention.Directly relates regarding the information control ability to anenterprise's survival and the development, simultaneously also relatedto an ordinary daily life, the search engine already becomes apart which the people lived. The search engine huge potential, alreadyis approved by more and more many people. The future Internet time,could be %26quot-will search for %26quot- a time, who has grasped the search,who has controlled the channel. This article through to the existenceinformation analysis, enumerates the search engine the concept, thedevelopment course as well as the present market survey- Through tosome search engine marketing cases analyses, summarized the searchengine marketing principle and the profit pattern- Based on now thesearch engine technology development tendency, the union marketingtheory reality, carries on the forecast to the search engine marketingdevelopment tendency.








Essential character- Search engine marketing principle profit pattern

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