东方易为公关咨询有限公司

公司简介： Founded in 1994 Eastwei Relations is China’s leading strategic PR consultancy firm with more than 70 consultants in Beijing Shanghai Guangzhou and Chengdu. In addition to this Eastwei has an extensive network of consultants on the ground in Chongqing Xi’an Changsha Wuhan Nanjing and Hangzhou. Eastwei provides communication strategy and analysis crisis management media relations and event management services to a number of Fortune 500 clients as well as smaller enterprises. Some of the best-known Eastwei retainer clients include Electrolux IKEA ABSOLUT Vodka SONY SAAB and nVidia.

The Eastwei Knowledge-Driven Media Relations&8482 approach has received widespread attention in China where much PR work still revolves around personal relations.

Ulf Smedberg Marketing Manager IKEA China: “Eastwei’s knowledge-driven approach is impressive and has resulted in journalists really understanding IKEA and being able to write about us in-depth.”

Eastwei’s slogan is We Understand&8482. This means we believe all communications must be founded on a deep understanding of target groups and other stakeholders as well as the client’s company business and industry. “You can publish lots of material through personal relations so they are very important but relations are just a channel. Knowledge-Driven Media Relations&8482 means being sophisticated about message development” to quote Lucia Wang Senior Client Service Manager and media expert at Eastwei.

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